NBA Player Relieved Of $100m Lawsuit

Jake Cooper - 22 Jan 2021

New Orleans Pelicans star Zion Williamson on Wednesday emerged victorious from a $100 million legal battle against former marketing agent Gina Ford (Prime Sports Marketing). U.S District Court Judge Loretta C. Biggs during Wednesday’s proceeds voided a contentious agreement signed between Ford and Williamson only days after the young NBA star declared for the 2019 draft.

According to Judge Biggs’ ruling, the 5-year marketing agreement did not comply with the requirements as set out by North California’s Uniform Athlete Agents Act, and was therefore not legally binding. Biggs based her decision on the fact that Williamson was a young student-athlete at the time of the signing of the agreement with Ford and Prime Sports Marketing. She also pointed out that the agreement failed to stipulate any of the required warnings about eligibility, and that that moreover, Ford wasn’t even a certified agent in North Carolina when the deal was concluded.

The Shady Background

Ford’s $100 million legal action against Williamson was instituted after the young NBA star terminated their marketing agreement shortly after it had been signed, electing instead to sign with big-name marketer and agent representative the Creative Arts Agency (CAA).

Ford’s lawsuit furthermore demanded that Williamson admit under oath to having received several illegal benefits while a student-athlete at Duke. But following the recent District Court ruling, it now seems as if Williamson won’t have to give account by responding to the allegations raised by Ford.

Williamson’s own legal representative have right from the start stood their grounds in terms of arguing that the deal was never legally binding because Prime Sports and Ford weren’t at the time of its execution registered agents in North Carolina. What’s more, the document signed by Williamson also failed to stipulate in bold and capital letters a warning that the young star would lose his eligibility for college if he were to go ahead and sign with the unscrupulous marketing agency. North Carolina’s Uniform Athletes Agents Act was designed specifically to safeguard young student-athletes against the predatory whiles of dodgy agent representatives.

Appeal Isn’t Likely

Since no appeal is likely to change the outcome of Judge Biggs’ ruling, the legal dispute is considered by many to be over and done with. That the contract has been voided by a federal court makes the likelihood of an appeal being actioned by Ford and Prime Sports Marketing to be highly unlikely a possibility. uses cookies to give the best experience possible. Please read our Cookie Policy for more details