Arsenal FC Joins The Crypto-CrazeJake Cooper | 01 Feb 2018
English Premier League Soccer team Arsenal is now in on more than just footing the ball. Arsenal recently became the first football club to partner with the hottest thing to have hit the financial markets: cryptocurrency.
The announcement came shortly after casino gambling giant CashBet announced their newest initiative: the development and implementation of a crypto-ready mobile gaming platform. CashBet announced that the aim was to raise $40m by pre-selling CashBet Coins at an initial, reduced rate, starting January 24th, after which the Coin would go on official public sale during the month of March.
The initial coin offering (ICO) would be the first step towards the development of the very first platform set to offer a 100% crypto-ready service to its users. Now it seems that pre-selling the CashBet coin will be a great deal more exciting, with a partner like Arsenal on board.
Success By Association
The agreement will afford prime advertising exposure to CashBet, with the CashBet Coin being advertised at all major Arsenal events at the world-renowned Emirates Stadium. In-stadium advertising channels of this nature are well known for being hard to beat as far as maximum brand exposure and advertising are concerned. When it’s done in partnership with a major club like Arsenal, the sky is the limit.
There’s no need to be guessing how the crew at CashBet feels about the matter, but Arsenal too, is proud to be associated with a brand like CashBet. Vinai Venkatesham, chief commercial officer for Arsenal, seemed excited when making the announcement that the club was pleased to be partnering up with CashBet and that they were looking forward to being part of the cryptocurrency game by supporting CashBet in launching the CashBet Coin.
The Future Is Now
Cryptocurrency is of unbeatable use when it comes to online casino gaming applications as it takes user anonymity and payment security to an entirely new level. It also considerably lowers the cost of transactions and in general provides a much better and more hassle-free user experience for the players of the games.
eSports and sports betting markets are set to benefit from the use of the CashBet Coin too and the newest Coin to hit the cryptocurrency market will be fair trade and accepted on all major casino websites carrying the CashBet endorsement.
Arsenal has certainly done well to become such an integral part of a forward-looking project of this nature.