Betway Sponsors Upcoming CS:GO TourJake Cooper | 06 Sep 2017
Sportsbook, eSports and casino operator Betway has now been announced as the official chief sponsor of the 2017 ESG Tour, which will kick off in just a few days’ time on September 7 in Mykonos, Greece.
Betway’s involvement in the tour comes as even more evidence that eSports is about to explode in a big way, with massive amounts of prize money up for grabs. Eight of the world’s most skilled eSports teams will go up against each other in the CS:GO tournament as they compete for an ultimate prize pot of £200,000.
Betway’s involvement in the tournament, which will be held in the Aegean party island, is hardly surprising, considering that the firm recently partnered with the ESL Pro League as well. eSports is expected to become a whopping $1.5 billion market by just 2020, and operators like Betway have jumped on the upcoming market to gain a foothold in what is becoming an increasingly more lucrative division of gaming.
Betway To Provide Live Updates On ESG Tour Odds
Betway first staked its own claim in the industry back in 2015, when its eSports-oriented micro website was launched. The firm is also a member of the eSports Integrity Coalition, making it a familiar face in the eSports industry already and giving it an unprecedented advantage.
When the Mykonos tournament begins, Betway will provide live updates on its latest odds. Anthony Werkman, the company’s director of marketing, commented that his firm can’t wait to see how the world’s best eSports teams perform in this uniquely exciting tournament location this September.
He went on, noting that Betway’s latest partnership is evidence of its commitment to eSports, and that it is looking to become increasingly more involved in the market through sponsorship of tournaments and teams, along with its exclusive live eSports odds and broadcasts.
More Operators Expected To Join eSports As Industry Grows
Licensed in Malta and the Isle of Man and having over 10 years of experience in the iGaming industry, Betway enjoyed rapid growth at the same time that eSports was beginning to take hold – and by 2015, the firm was running one of the web’s top eSports websites.
Currently, punters can bet on a wide range of tournaments, including Heroes of the Storm, Hearthstone, Dota 2 and League of Legends, although it’s CS:GO that often attracts the most cash and creates the most excitement during tournaments.
And as eSports continues to grow, other operators may soon begin to put their name to popular eSports events like the ESG Tour to claim their portion of iGaming’s most rapidly up-and-coming market.