eSports Entertainment Launches VIEJake Cooper | 23 Mar 2018
Development-stage online gambling and 18+ gaming company, eSports Entertainment Group has unveiled an exciting new betting platform specifically for professional eSports markets. The new “VIE” platform (available at vie.gg) accepts exchange-style bets on a variety of virtual sports and games.
The online platform offers a wide variety of wagering styles to punters from all over the Globe, outside of the United States. eSports Entertainment Group (formerly VGambling) has introduced VIE parallel to on-boarding over 60 affiliate streamers, which will undoubtedly extend the reach and profitability of the venture exponentially.
Diverse Markets and Betting Options
VIE is operated by eSports Services B.V, which is a subsidiary of Esports Entertainment Group, based in Bolans on the islands of Antigua & Barbuda, off the Venezuelan coast. As such, the platform is licensed with the Malta Gaming Authority and Kahnawake Gaming Commission.
This makes VIE a safe and transparent platform through which to wager on a range of e-sports previously unavailable as professional betting markets. Titles on which VIE accepts wagers include StarCraft II, Dota 2, Call of Duty, Counter-Strike: Global Offensive, and Hearthstone, among others.
One of VIE’s most appealing features is the fact that it offers player-versus-player betting. This fun betting style allows players to bet against one another, just as they would in informal betting rings, while the house takes a small percentage of the winnings. The upshot of this more social style of wagering is that one of the players is always guaranteed to win.
Although VIE is currently only available in English, eSports Entertainment has reassured Spanish and Russian bettors that they will soon be catered for too, as will speakers of other languages in the not-too-distant future.
eSports Entertainment Chief Executive, Grant Johnson described the launch as a significant milestone for the Group and its investors as well as the e-sports sector as a whole. Johnson explained that the rapid international growth of e-sports and their impending overlap with mainstream sports, via initiatives like NBA-2K, necessitate a secure and regulated wagering platform like VIE.
Affiliate Streamers up the Ante
As mentioned, eSports Entertainment signed up over 60 affiliate streamers last September. These are service providers of video streaming for e-sporting events. According to Esports Entertainment, these affiliates capture a collective audience amounting to more than 250 million views in a single month. For holding up their end of the bargain and attracting punters to sign up with VIE, streamers will earn commissions, thus monetising the power of their massive audiences.
The affiliate streamers are already in the process of coming on board with VIE, with eSports Entertainment promising that most of them will be linked to the platform within the next 45 days. To incentivise player registrations, VIE will launch an innovative affiliate contest for major prizes and rewards, before the year is out, as soon as all affiliates have come on board.