Fun88 to Sponsor Newcastle UnitedJake Cooper | 24 May 2017
Yet another online betting site is following suite and sponsoring a sports team. Newcastle United is to be sponsored by Fun88, according to a deal that the Internet gaming group has just announced. The deal has recently been signed, and the Fun88 logo is to appear on the team’s shirts for the next 3 seasons, and will end in the 2019-2020 season.
A Well Matched Pairing
Having their logo emblazoned on the Newcastle United football uniform will bring a lot of exposure to the Fun88 brand. In addition, the deal also grants them exclusive market rights worldwide. The sponsorship should, thus, be mutually beneficial. Fun88 will have their brand seen everywhere, and Newcastle United will be well-funded. It’s the biggest deal in Newcastle’s history, and the club has already announced their 125-year anniversary kit, which will bear the Fun88 logo.
Both Newcastle United and Fun88 are doing very well in their respective fields, so the symbiotic partnership has come at a good time. Fun88 was established in 2008 and is based in Asia, offering live dealer casino games, slots, keno and sportsbetting online. The magpies, as Newcastle is affectionately known, are riding high after winning the 2016-2017 English Football League Championship. This has earned them a place in the 2017-2018 Premier League, something it has done for all but 3 years of the competition’s history. In fact, since joining the Football League in 1893, the club has never fallen below its second tier.
High Expectations from Fun88
The whole Fun88 team seems to be excited about what the new deal could mean for the company. Director Nathan Walker commented that the platform’s previous sponsorships of English football teams had always delivered great results, and that he was sure the sponsorship of Newcastle United would do the same. He added that he believed the current deal could take Fun88 to new heights and that the gaming group was looking forward to engaging with Newcastle United’s huge fanbase, at home and around the world.
For their part, the powers that be at Newcastle United also seem very pleased with the Fun88 deal. Lee Charnley, Managing Director, noted that it was important for the football club to find the right partner, and that with Fun88 they have found that in a shirt sponsor. He added that Fun88 understand the team and brings significant commercial benefits, and that the relationship would allow both partners to enhance their global profiles. Celebrating the landmark season and embarking on an exciting Premier League campaign would, he said help the brands develop together.