Ladbrokes Now Official Betting Partner Of Sheffield UnitedJake Cooper | 08 Aug 2017
Ladbrokes is one of the UK’s most prolific online betting brands, offering sports betting and casino opportunities in regulated markets. Now, Ladbrokes is set to become the official stadium betting partner of the local Sheffield United Football Club (Sheffield UFC) after inking a three-year contract with the EFT championship-winning team.
Under the agreement, the European-facing betting firm will offer real money wagering services at the British football team’s home stadium, Bramall Lane, for fans of the team and its players. The club’s social media platforms and website will showcase Ladbrokes’ new offering and brand advertising as part of the partnership deal.
Additionally, Ladbrokes will post advertising through billboards on the 32,000 seat stadium’s grounds, boasting exclusive offers and promotions that will be available to the Sheffield club’s supporters during the current season.
Bookmaker to offer exclusive betting promotions to fans
The offers and promotions available to fans have been tailored specifically for their needs, according to spokespeople at Ladbrokes. They will include visits to Sheffield UFC’s training grounds, tickets to their games, and even signed merchandise that will be provided by the club under the new deal.
Jessica Bridge, the head of PR for Ladbrokes, has commented on the multi-year deal by noting that the sports betting firm is excited to have formed the partnership with Sheffield UFC as it begins a brand new era after being elevated to Premier League status.
As reported by SportsPro, Bridge commented that the football season ahead will surely be an exciting one, especially considering that Sheffield is now a Premier League team. She also mentioned that Ladbrokes wishes the team’s manager, players and fans the best of luck.
Ladbrokes to Work With Sheffield To Put Supporters’ Experiences First
Sheffield UFC’s Head of Commercial, Paul Reeves, has also commented, noting that the club is looking forward to working alongside the major sports betting group to provide supporters of its players access to Ladbrokes’ services.
According to Reeves, the European bookmaker will work consistently with the club to ensure that match day betting opportunities are provided with supporters’ experiences as the most important facet.
Ladbrokes’ promotions are already aimed at Sheffield fans, and the new betting opportunities will cover every aspect of the club’s games to ensure exclusive and comprehensive coverage at all times.