According to a 2020 survey conducted by the AGA, more than 33 million Americans plan on betting on the NFL season. Of those who have indicated their likeliness to hit the bookies:
- 6.6 million will place their bets at physical and legal sportsbooks – an 18% increase when compared to 2019.
- 11.3 million will wager through online sports betting platforms.
- 6 million will bet on the NFL either in person or via a mobile betting platform.
- 8.6 million plan on placing their bets through fantasy sports contests, betting pools, and squares.
- 16.6 million will wager casually – with friends and/or co-workers.
Bettors Love Sports
The survey furthermore revealed that sports bettors excited about betting on the 2020-21 season are in general much more enthusiastic about the NFL itself than fans overall. By the same token, those who regularly bet on sports are significantly more likely to be hyped and excited about the return of the NFL than the American population in general.
The results of the survey tie in perfectly with a prior prediction made by the AGA – being that the NFL stands to gain $2.3 billion in additional revenue income as a direct result of the legalisation of sports betting and the resulting increase in fan engagement.
Bettors A Commodity To The NFL
From the results of the survey, the message is clear: the involvement of sports bettors with the NFL as a sporting brand stands to grow even more prominent when looking ahead to future seasons.
At least 4 in 10 American adults have indicated a loss of interest in the NFL because of an increase in political activism. Interesting to note is that this applies across the barriers of colour, conviction, and belief systems in general. Many Americans feel political activism has no place in sports.
The AGA in its commentary regarding the survey once again stressed the importance of the involvement of the NFL and its teams in the safer-gambling education of fans. Only when people are educated and informed about regulated markets and responsible gambling principles will the NFL from everything a legal sports betting market has to offer.