Oulala To Enter European, Brazilian DFS MarketsJake Cooper | 27 Oct 2017
Oulala is one of the most popular B2B providers of Daily Fantasy Sports solutions for the real money market. Now, the provider has inked a new content deal with competitor Marsbet in order to integrate its new football management game directly into Marsbet’s cutting-edge online gaming platform.
As part of the new deal, Oulala will be able to enter the European and Brazilian daily fantasy sports markets for the very first time with its innovative range of iGaming content. The deal between the two providers is also the first-ever agreement of its kind between a licensed B2B skills-based game operator and an established iGaming firm.
Under the terms of the agreement, Oulala will provide the aforementioned football management game for all three of Marsbet Group’s online gaming brands. The new game was officially launched just before Turkey’s legendary recent football game, in which Galatasaray took on their rivals, Fenerbahce, last Sunday evening.
Oulala Welcomes Marsbet As New Network Member
Managing Director of Oulala, Benjamin Carlotti has commented on the new deal, noting that his company warmly welcomes Marsbet as the newest member of the Oulala B2B gaming network. Carlotti also noted that sports betting operators are becoming convinced of the benefits their clients experience through daily fantasy sports, leading to the new content deal.
The Oulala Network, according to Carlotti, meets the needs of new generations of players, thereby generating long-term loyalty for online gaming operators. Marsbet, which was established back in 2013, and the new Piramit Casino will now offer the innovative football management game, which will compliment their existing game portfolios of sportsbooks, casino, bingo and poker games.
Marsbet Confident That Deal Will Attract New Players
Marsbet’s marketing team senior, Ioannis Ntousias, also commented on the deal, noting that his company is delighted to offer its players something new with Oulala’s skills-based, monetised football management title.
The executive noted that the game is the perfect tool for players to put their knowledge to the test – and that Marsbet has high hopes that the game will attract new players and please existing customers with its social-based nature.
Oulala has recently become the holder of a B2B skills-based gaming license, which was granted in March by the Malta Gaming Authority. The firm has so far inked white label agreements with Orange Africa and Bravio Gaming, as well as a partnership with Game Interaction Group.