Tipico & Bundesliga Extend Deal Until 2020Jake Cooper | 05 Apr 2018
Tipico has had a long-standing sponsorship deal with the Austrian Football Bundesliga for many years now, and according to recent reports, this partnership is now set to continue. Tipico has announced the extension of its major sponsorship deal with the Bundesliga, which includes naming rights for its leagues and will run until the conclusion of the 2019/2020 football season.
Tipico is a German-based sports betting operator, which has held a Maltese iGaming license and been headquartered in the territory since 2004. The operator employs over 6,000 staff across the globe, and also operates major branches in Croatia, its native Germany, and Austria as well.
Tipico Comments On Deal Renewal
Speaking about the renewed sponsorship agreement, Tipico’s Chief Commercial Officer Marlon van der Goes noted that the extension of the long-standing deal is a ‘mutual commitment’. According to him, Tipico and the Austrian Bundesliga are passionate about trust and constant development in football, adding that his firm’s engagement in the country has been proudly promoting local football since 2014.
Van der Goes also added that Tipico is looking forward to the coming seasons of football in Austria, as well as a new chapter in Tipico Bundesliga’s history after its recent league reform. The sports betting giant expects a fruitful and profitable partnership over the next two years, in line with the success that the deal has already gained since its inception years ago.
Bundesliga CEO Shares His Thoughts
CEO of the Austrian Bundesliga, Christian Ebenbauer also offered his comment, noting that his organisation is pleased to be able to extend its partnership with Tipico into the long term. He confirmed that Austrian club football’s premium product and highest division will continue to be known as the ‘Tipico Bundesliga’ in honour of the deal.
Ebenbauer further added that the Bundesliga is eager to kick off its new Bundesliga era with an established and innovative sports betting partner, and looks forward to the two companies’ future together.
Austria’s football sports betting earnings have been particularly strong in recent years, and Tipico’s partnership with the country’s highest ranking football leagues will no doubt serve to further strengthen this performance. Tipico offers coverage of a wide range of sports betting channels and markets, specialising in highbrow European events such as those held in Germany, Austria and other local nations.