UK Bookie Adds New Gambling Support Tools

Jake Cooper | 16 Feb 2018

UK Bookie Adds New Gambling Support ToolsProminent British bookmaker Paddy Power Betfair has revealed that it is set to add a range of new tools to its international online betting websites. The tools have been designed to offer support and assistance to problem gamblers as part of the industry’s move towards nixing gambling addiction.

According to the Irish Times, the sports betting firm has announced the implementation of these tools on its websites that allow customers to limit how much they can lose through betting over a specified period of time. Punters may also set daily, weekly and monthly limits on their maximum stakes, allowing them to control and evaluate their own spending habits.

Full Betting History For Punters

Paddy Power Betfair’s website now offers punters a complete history of their accounts, deposit limits, so-called ‘reality checks’ telling them if their spending habits are becoming concerning, and loss limits to prevent excessive loss of funds through gambling. The firm has noted that it wants betting on its website to be a positive and enjoyable experience for all of its punters.

The Irish Times has reported that Colin O’Gara, a consultant psychiatrist who heads up the addiction services at Dublin’s Saint John of God Hospital, has stated that offering information about punters’ losses could help to stop addictions in their tracks. The doctor has noted that gamblers have a ‘distorted view’ about how much they wager and lose over time, so any information that clarifies these figures will be helpful.

Paddy Power Betfair has also again called for the government of Ireland to implement an independent regulator for this purpose. Head of Communications at the sportsbook, James Midmer, has noted that the company wants the Gambling Control Bill to be put in place as soon as possible.

Paddy Power Calls For Regulation

The government is currently updating its 2013 gambling bill to establish an independent betting regulator that will oversee online gaming and social media advertising in the country.

In his statement, Paddy Power’s Midmer also stated that it is ‘in everyone’s interests’ for the government to introduce a reputable and properly funded gambling regulator who can ‘work constructively’ with the betting industry.

However, while Ireland awaits the government’s final moves to implement such measures, Paddy Power Betfair’s new tools will no doubt come as an effective measure to start to address the growing problem of gambling addiction worldwide.

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http://www.igamingbusiness.com/news/paddy-power-unveils-new-responsible-gambling-tools