Unibet Becomes Darts SponsorJake Cooper | 03 Oct 2017
Online sports betting brand Unibet has gone from strength to strength in recent months, and now the brand has yet another exciting announcement to share with its punters around the world. The bookmaker has now revealed a new, 3-year sponsorship deal with the Professional Darts Corporation (PDC), in which it will become the exclusive title sponsor of the acclaimed PDC Premier League darts series.
Unibet, a subsidiary of the Kindred group, already has numerous existing sponsorship deals that cover other major darts tournaments. These include the Unibet Champions League of Darts, the Unibet World Grand Prix, and the Unibet European Championships, as well as the World Series Finals and Australia’s Melbourne Darts Masters.
Unibet Releases Promo Videos Featuring Darts’ Biggest Names
Next year’s PDC Premier League is set to take place across sixteen weeks in Ireland, the Netherlands, and the UK. This year, the event will also be making its debut in Germany. In celebration of the new deal, Unibet has now commissioned a series of social media videos featuring some of the biggest global names in darts – including the three-time PDC Premier League champion Michael ‘Mighty Mike’ van Gerwen, and 2016’s runner-up, Peter ‘Snakebite’ Wright.
In a statement revealing the new sponsorship deal, the Kindred Group’s Ebba Ljungerud noted that darts has always been one of Unibet’s fastest growing sports in its sponsorship portfolio, and that the sportsbook is excited to be extending its partnership with the PDC and becoming the Premier League’s exclusive title sponsor.
PDC Premier League 2018 Set To Be The Biggest Ever
Ljungerud also noted that her company is planning to make the tournament even better this year, revealing that it has already grown to become one of the most popular events in darts. She noted that Unibet will continue to bring its unbeatable action and betting markets to the tournament’s fans as it is held across 16 thrilling nights in Europe.
Barry Hearn, the Chairman of PDC, added that his organisation is pleased that Unibet has furthered their sponsorship deal for the next three years. He continued, saying that the Unibet Premier League is set to be bigger than ever before in 2018, thanks in part to the addition of yet another league night in Berlin.
The Premier League’s rapid growth over the past 12 years, he noted, has been a ‘phenomenon in British sports’, as well as another accolade that Unibet was prepared to add the event to their own darts sponsorship portfolio this year.