William Hill A Popular US Choice

Jake Cooper | 18 Jun 2018

William Hill A Popular US ChoiceWell-known UK-based bookmaker William Hill has revealed that it has been approached by more than just a couple of professional sports teams, keen on obtaining a William Hill sponsorship. The requests have rolled in following the legalisation of sports betting in the United States by the recent strike-down of PASPA by the US Supreme Court. The ban on sports betting was declared to be unconstitutional as it was in direct conflict with the 10th Amendment.

Joseph Asher, head of operations at William Hill (US) has confirmed the renewed interest in sponsorships from US-based professional sports teams.

States Expected To Follow Suit

An increasing number of US States are expected to all open up market to make provision for sports betting activities within their areas of jurisdiction. There are many new opportunities to be taken advantage of; opportunities that are all related to sports betting, and the states are bound to seize the various new avenues of generating income.

Many large UK-based gambling and sports betting companies are interested and even keen on expanding their business endeavours to the United States, now that the Professional and Amateur Sports Protection Act of 1992 has been declared unconstitutional.

In It To Win It From The Start

The State of New Jersey has been fighting the good fight in the front lines of the battle in order to have the ban on sports betting lifted. Now that they have achieved what they had set out to do, the state is expected to go all out in order to provide an environment conducive to further growth and expansion as far as betting avenues are concerned.

As far as the rest of the country is concerned, each state will be at liberty to decide for itself whether, and to which extent, it will be involved in sports betting activities, going forward.

Long-Term Commitment

William Hill had already shown its commitment to the US back in 2013, when the bookmaker pledged a $1million investment towards the development of New Jersey-based Monmouth Park Racetrack, for future sports endeavours. Monmouth Park is now the venue of choice for the very first sports bets in the state, once all of the paperwork has been finalised.

Asher has also made mention of the fact that the bookmaker had been approached by one of the biggest US-based sports franchises for the possibility of putting a commercial deal to paper. Asher has however not yet revealed the identity of the franchise.