William Hill Signs Two-Year Partnership Deal with BD Sport

Jake Cooper | 20 Sep 2017

William Hill Signs Two-Year Partnership Deal with BD SportBritish sports betting brand, William Hill recently announced the signing of an agreement with the BD Sport Group.

The two-year partnership agreement will see BD Sports subsidiary, BD Stadia UK help launch William Hill betting services inside 6 major English football grounds. What this means is that William Hill will have a physical presence at the stadium, with bettors able to place bets on the match taking place, as well as other sports happening around the world.

A Further Foray into Stadiums

This is not a new venture for William Hill, as they have partnered with BD Stadia UK before with successful results. Previously, William Hill and BD Stadia UK introduced live betting booths in the home grounds of Premier League clubs Chelsea, Everton and Tottenham Hotspur.

Based on the success of these ventures, William Hill has decided to expand and include stadiums of other top sides including Huddersfield Town and Stoke City. The British bookmaker giant has said that the deal will also include stadiums of Bradford City, Preston North End, Queens Park Rangers and the Bolton Wonderers.

A statement released by William Hill marketing director Kristian Welch said that BD Sport did an excellent job activating their stadium betting rights for Tottenham Hotspur, Everton and Chelsea. As such, they are delighted to extend the relationship with more Premier League and English Football league clubs. According to the terms of the agreement, BD Stadia UK will provide William Hill with personalised and branded betting booths for the six stadiums.

Personalised Betting Booths

BD Stadia UK will also provide hospitality suites, general concourse suites, boxes, match coupons and staff uniforms. The betting booths will provide full-service sportsbetting for wagers inside the stadium on game days. Bettors can also collect any subsequent winning at any one of the 2000 William Hill retail locations in the UK. Alternatively, bettors can receive their winnings via direct deposit to a William Hill online account.

Tony Warwick, the Joint Managing Director for BD Sport Group released a statement saying that they are pleased that William Hill has recognised the engagement their services provide on a big match day at Stamford Bridge and White Hart Lane. They are excited to be partnering with the bookmaker as they expand across the country. The statement continued, saying that the BD Sports UK Group look forward to working with William Hill for the next two years, providing football fans with the ability to collect their winnings in shops or online.